Overview
Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering an eclectic range of flavors and tastes in its portfolio of tea products.
Why Drupal was chosen
Drupal's great strength is in its powerful API ability to customize and overwrite all the core functionalities. In addition to all this, the modules gave us the ability to build most the site in a very short time. They needed all social networking basic features like Wall, Events and Groups which made us more inclined not only towards Drupal but to use an out of the box solution build over Drupal, so we used Drupal Commons. Drupal Commons had most of the functionality required, though we built a number of custom functionalities and contributed some modules back to the community. Thus, Drupal made an excellent choice considering its superb extensibility.
Goals, requirements, and outcome of the project
Tata Tea - Jaago Re is an eminent social campaign platform for enabling communication between large number of users. Users can pick a cause close to their heart, get the support, participate in discussions, write articles and most importantly actually ‘DO’ something by volunteering for a live social project.
Few key requirements
- Quick, convenient methods to contact.
- Content linked to practice areas.
- The site must be easy for content editors to manage.
- New articles should be pushed to Social medias.
- Various custom content type for adding contents.
- Notification, Implement notification trigger on required actions.
- The site must be able to handle large surges of visitors and traffic.
- User management - Manage high volume of concurrent users.